If you choose to buy via some links I could earn a commission at no cost to you more info

ASOS Design shoes review: my honest online shopping experience

Online brand ASOS Design sell women's shoes up to size 10 UK at great prices. But are they true to size & are the shoes any good? I ordered a mix of size 9 UK shoes to find out.

Are ASOS shoes true to size?

ASOS Design shoes uses standard UK shoe sizes and their size 9 UK shoes are generally true to size. However, recent real customer reviews suggest that ASOS size 10 and 11 UK shoes run small.

I ordered a mix of size 9 UK shoes in February 2021 to test if they were true to size. All 3 pairs were large enough for my size 9 UK feet. The wide fit size 9 shoes were actually slightly too big for my normal-wide width feet.

ASOS Design shoes are only marked with UK sizes on them. The foot length measurements in their size guide are 27cm for size 9 UK and 27.9cm for size 10 UK, which are fairly standard. The US size conversions are consistent with proper size 9 and 10 uk women's shoes too.

On their main UK site, ASOS convert their size 9 UK shoes to only size 42 European. This can suggest small sizing, but not here. In the men's shoe size guide, ASOS convert their 9 UK shoe size to 43, even though it's the same cm length as the women's size 9 UK. So don't let the misleading 42 EU conversion put you off.

Shoe sizing can vary for certain styles though. ASOS have a fit assistant tool available for many shoes. You tell it your size in another brand and it advises which size you should buy. It's really handy. Shoes with reviews also have a customer size rating slider so you can judge whether you may need to size up or down.

How ASOS shoes look & fit in reality

I ordered a variety of shoe styles to test sizing across the ASOS Design range. Everything arrived very well packaged, with tissue and rods in the shoes.

All 3 pairs ofshoes looked just as good in real life as the website pictures too.

Lolly mary jane ballet flats

Lolly mary jane ballet flats in size 9 UK from ASOS Design
Lolly mary jane ballet flats in size 9 UK from ASOS Design

These Lolly ballet flats were my fave but are no longer available in 2023. The best match in 2023 are these Lottie strap ballet flats and here are all in stock ASOS ballet flats.

The size 9 measured 28.5cm long approx and was definitely long enough for my size 9 uk feet in tights. The pink colour was more vibrant than it looked on the website. The fabric had a lovely sheen and a subtle stripe weave to it, similar to grosgrain ribbon. They looked much more expensive than the €23 (£18) price.

Unfortunately, the shoe toe box was very flat. So vertical room was the issue for me. I could feel the top of the shoe pressing against my big toe. That's the only reason I returned these shoes. It's a real shame as I adored the look and colour. They really are pretty big shoes. 😍

Sammy slingback mid heels

This Sammy style is no longer available in 2023 but these Sydney block heel slingbacks up to size 11 uk (13 us) in standard and wide fit are a close match. Plus here's all ASOS slingback heels in stock right now.

These taupe slingbacks in size 9 UK were also true to size. They had a 3¼ inch heel and the heel strap was adjustable with 5 settings. I found the default middle hole position just right in tights. They have very pointy toes but ample room.

One of the shoes did have a very slight mark near the toe. It wasn't a wear mark or anything and you would need an eagle eye to spot it in the faux suede. The taupe shade I bought was reduced from €35 to €23 (£17).

Wide fit stirrup mid-heeled loafers

Wide fit stirrup mid-heel black patent loafers in size 9 UK from ASOS Design
Wide fit stirrup mid-heel black patent loafers in size 9 UK from ASOS Design

Thess heeled loafer shoes are no longer available, but here's all the standard fit ASOS loafers and wide fit loafers in the current collection.

The size 9 uk wide fit strirrup loafers were actually slightly too big on me with fine socks on. I usually wear standard width shoes, but my feet would be on the wider side. The loafers did not feel particularly wide across to me, but wide fit can result in a longer fit too. My heels were coming up out of the shoes when I walked in fine socks. They did feel quite comfortable otherwise though.

The patent finish is really shiny and wasn't really my taste. However, the loafers look very smart overall with the gold tone hardware and block 6cm heel.

This style was the most expensive full price at €42, but was reduced to just €20.

Are ASOS shoes any good?

ASOS give women worldwide access to fashionable size 9 & 10 UK shoes at a really affordable price point.

You can't expect too much quality wise from fast fashion though. With sale reductions and a discount code, I was able to buy these 3 pairs of shoes for only around 50 euro. That's crazy!

I was pleased with the overall online shopping experience. The shoes were delivered ahead of schedule, well packaged and looked just like the website.

From trying on the shoes, they were proper size 9s. The standard fit pairs were true to size and the wide fit pair were more generous.

Having reviewed them closely, they were all reasonably well finished despite the low cost. You don't get fancy insoles or any comfort technologies of course. ASOS shoes are all about getting the look for less. So if you have problem feet or find it difficult finding comfortable shoes, I would recommend considering other brands who focus on fit instead.

Because I decided to return these shoes, I cannot comment on how comfortable they were for daily wear or the longevity. If I wear ASOS shoes in the future, I'll be sure to update this post. In the meantime, I'd love to hear your own ASOS shoe experiences - good or bad - please comment below or leave a review here.

Is it easy to return to ASOS?

Yes. ASOS offer free returns for most countries. I even got a postage label included with my order, so you don't need a printer. It is also easy to print out a label for an alternative return method or extra return labels if needed.

The only slight issue was my order came in an oversized cardboard box (27 x 33 x 52 cm) which was a bit awkward to carry. So bear that in mind before you order too many pairs at once! Although you could use your own smaller box instead of the original packaging if you have some to hand.

Also, it may be a few weeks before you receive your refund. I'm in Ireland and my refund took 23 days after returning items.

Overall, I had a good experience shopping at ASOS. I'm pleased to report that their own ASOS Design brand size 9 shoes are true to size. My order arrived ahead of schedule with the shoes well packaged and as expected. The prices are hard to beat and returns are free and easy too.